The i3B Institute of the Universitat Politècnica de València is a world pioneer in the use and development of the latest technologies in Virtual Reality, Sensory Stimulation and Behavioral Measurement applied to Neurorehabilitation, Marketing, Management, Design, and Architecture among others. Its objectives are twofold. From a scientific point of view, the goal is to understand and classify relevant aspects of human activity, combining this information with technology to improve human capacities, and quality of life. From a technological point of view, the goal is to improve interactive technologies such as mixed reality, natural user interface, developing new algorithms, methods and techniques to monitor human activity in a non-intrusive way.